Design a new bottle for the company’s natural and healthy drinks without forgetting the tradition of Fonte Margherita, but trying to transmit a fresh and new character.
Collaboration with Marta Carré
Fonte Margherita points out that the extraction of its waters comes from the spring and not from the ground, based on a movement from top to bottom.
It was decided to focus on a young target group (25-34 years old) who is attentive to nutrition and the concept of health.
Study of the path of the current bottle: from the fridge, through the transport on a tray together with the glass, to the opening.
Union between what was yesterday and what will be tomorrow. Shape and communication linked to tradition and innovation to represent the health of the beverage.
Recognition: market appeal and tradition
Ergonomics: attention to the end user
Stability: attention to the “intermediate” user
continued on the label
because of the absence of the center machine