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 Brief 

Design a new bottle for the company’s natural and healthy drinks without forgetting the tradition of Fonte Margherita, but trying to transmit a fresh and new character.

Collaboration with Marta Carré

Spring

Spring

Fonte Margherita points out that the extraction of its waters comes from the spring and not from the ground, based on a movement from top to bottom.

Consumer

It was decided to focus on a young target group (25-34 years old) who is attentive to nutrition and the concept of health.

Use

Study of the path of the current bottle: from the fridge, through the transport on a tray together with the glass, to the opening.

Concept

Union between what was yesterday and what will be tomorrow. Shape and communication linked to tradition and innovation to represent the health of the beverage.

Guidelines

Recognition: market appeal and tradition
Ergonomics: attention to the end user
Stability: attention to the “intermediate” user

 RECOGNITION 

ERGONOMICS
STABILITY

spring flow

contact point

new claim

spring flow

continued on the label

decentralised 

because of the absence of the center machine

ERGONOMICS
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