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Donna solo bocca_aggiornata_portfolio.pn

 Headband 

 Fila packaging award brief 

Innovative and off-the-shelf concept for the graphics and packaging of a parfume (man + woman). Focusing on a project that can elicit an emotional response in the consumer and to be highly recognizable on the shelf.

 sporting spirit 

typical Björn Borg band used as closure

colours & graphics 

gendre 

graphics 

band's continuation

THE BAND 

It's created with the scraps of fabric from the collections. It becomes a symbol for the user who can reuse it during sports or, for the more eccentric, as part of the outfit.

Bands used by Björn Borg

Blue, red and white combined together

Different colours by the scraps of fabric

BOTTLE AND CAP 

The external graphics are projected onto the bottle.
The logo is on the side.

Unisex 

BOTTLE AND CAP 

The external graphics are projected onto the bottle.
The headband is in satin glass.